What is 'abandoned shopping cart' in SAP CEC-MKT-MEM - Campaign Content Management?

abandoned shopping cart - Overview

Component: CEC-MKT-MEM
Component Name: Campaign Content Management
Description: Result of an incomplete transaction in a web shop, where the customer places one or more items in the virtual shopping basket, but leaves the web shop without completing the purchase.

Term: Abandoned Shopping Cart
Component: CEC-MKT-MEM Campaign Content Management
Definition: An abandoned shopping cart refers to a situation where a potential customer adds products or services to their online shopping cart but leaves the website without completing the purchase. In SAP Campaign Content Management, this term is used to identify and track these incomplete transactions to enable targeted marketing efforts aimed at recovering lost sales.
How It’s Used: In real SAP projects, abandoned shopping cart data is collected from e-commerce platforms integrated with SAP Marketing Cloud or SAP Commerce. Marketers use this information to create personalized campaigns, such as reminder emails or special offers, encouraging customers to return and complete their purchase. This helps improve conversion rates and customer engagement by addressing potential drop-offs in the sales funnel.
Important Configuration:
Integration setup between SAP Commerce and SAP Marketing Cloud to capture cart abandonment events
Configuration of event triggers and data flows in SAP Marketing Cloud to track abandoned carts
Creation of campaign templates and automation workflows in Campaign Content Management to target customers with abandoned carts
Use of segmentation and profiling tools to identify and group customers based on abandonment behavior
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