Component: SRD-CRM
Component Name: CRM-Customer Relationship Management
Description: An evaluation of the differences between two selected transactional documents based on the common parameters, such delivery address, name of supplier and so on.
Key Concepts: Split analysis is a feature of SAP Customer Relationship Management (CRM) that allows users to analyze customer data in order to identify trends and patterns. It enables users to segment customers into different groups based on their characteristics, such as age, gender, location, and purchase history. This allows users to better understand their customer base and tailor their marketing strategies accordingly. How to use it: Split analysis can be used in SAP CRM by accessing the “Analysis” tab in the main menu. From there, users can select the “Split Analysis” option and enter the desired criteria for segmenting customers. Once the criteria have been entered, the system will generate a report that displays the customer segments and their respective characteristics. Tips & Tricks: When using split analysis, it is important to ensure that the criteria used for segmentation are relevant and meaningful. Additionally, it is important to consider how the segments will be used in order to ensure that they are useful for marketing purposes. Related Information: Split analysis is closely related to other features of SAP CRM such as customer segmentation and predictive analytics. These features can be used in conjunction with split analysis in order to gain a more comprehensive understanding of customer behavior.
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