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  2. Advertising Management
  3. special publication



What is special publication in SAP (IS-M-AM - Advertising Management)?



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SAP Term: special publication

  • Component: IS-M-AM

  • Component Name: Advertising Management

  • Description: Characteristic that describes independent publications that can be inserted or bound in newspapers and magazines. These types of independent publications include special publications such as New Models for Spring, East Coast Lifestyle or Youth. Content components of the special publication type must be assigned to the first level of the content component hierarchy. Special publications can have columns. Ads that are placed in special publications do not usually have a particular design type.


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  • Key Concepts: 
    Special publications are documents that are created in SAP IS-M-AM Advertising Management to provide information about a particular product or service. These documents can be used to inform customers about the features and benefits of a product or service, as well as to provide instructions on how to use it. They can also be used to promote a product or service, or to provide additional information about a particular topic. 
    
    How to use it: 
    Special publications can be created in SAP IS-M-AM Advertising Management by selecting the “Create Special Publication” option from the main menu. This will open a form where you can enter the details of the publication, such as its title, description, and content. Once the publication is created, it can be published in various formats, such as PDF, HTML, or Word documents. 
    
    Tips & Tricks: 
    When creating special publications in SAP IS-M-AM Advertising Management, it is important to ensure that the content is accurate and up-to-date. Additionally, it is important to ensure that the publication is easy to read and understand for the intended audience. 
    
    Related Information: 
    For more information about creating special publications in SAP IS-M-AM Advertising Management, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for creating effective special publications.
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