What is split group in SAP (CEC-MKT-SEG - Segmentation)?

SAP Term: split group

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: A group of segments resulting from segment splitting.

AnswerBot for ERP

• Key Concepts: 
  Split group is a feature of the Segmentation component of SAP CEC-MKT-SEG. It allows users to divide a large group of customers into smaller, more manageable groups. This can be done based on criteria such as customer demographics, purchase history, or other factors. The split groups can then be used for targeted marketing campaigns or other purposes. 
  
  How to use it: 
  To use the split group feature, users must first define the criteria for the split groups. This can be done by selecting from a list of available criteria or by creating custom criteria. Once the criteria have been defined, users can then select the customers that should be included in each split group. Finally, users can assign a name to each split group and save it for future use. 
  
  Tips & Tricks: 
  When creating split groups, it is important to consider how the criteria will affect the size and composition of each group. For example, if the criteria are too broad, the resulting groups may be too large and unwieldy. On the other hand, if the criteria are too narrow, the resulting groups may be too small and not representative of the overall customer base. 
  
  Related Information: 
  The Segmentation component of SAP CEC-MKT-SEG also includes features such as segmentation analysis and segmentation reporting. These features allow users to analyze their customer data and create reports that provide insights into customer behavior and preferences. Additionally, users can use these features to create targeted marketing campaigns based on their segmentation results.