What is Spotlighting Accounts in SAP (CEC-MKT-FIO - Fiori UI for SAP Marketing)?

SAP Term: Spotlighting Accounts

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: This app provides marketers with a full overview of all accounts and enables them to identify accounts that shall be addressed by special marketing measures in order to make them valuable customers.

Smart SAP Assistant

• Key Concepts: 
  Spotlighting Accounts is a feature of the Fiori UI for SAP Marketing Cloud that allows users to quickly identify and analyze key accounts. It provides an overview of the most important accounts in terms of revenue, customer satisfaction, and other metrics. This feature helps users to focus their efforts on the accounts that are most important to their business. 
  
  How to use it: 
  To use Spotlighting Accounts, users must first select the accounts they want to analyze. This can be done by selecting specific accounts or by using filters such as customer segment, industry, or geography. Once the accounts have been selected, users can view an overview of the key metrics associated with each account. This includes revenue, customer satisfaction, and other metrics. 
  
  Tips & Tricks: 
  When using Spotlighting Accounts, it is important to remember that the data presented is only as accurate as the data entered into the system. Therefore, it is important to ensure that all data is up-to-date and accurate before using this feature. Additionally, users should take into account any external factors that may affect the performance of an account when analyzing its data. 
  
  Related Information: 
  Spotlighting Accounts is just one of many features available in the Fiori UI for SAP Marketing Cloud. Other features include segmentation analysis, campaign management, and customer journey analysis. Additionally, users can access tutorials and other resources to learn more about how to use this tool effectively.