Component: BV-NON-PRODUCT
Component Name: Brand Voice - Non-Product
Description: An initiative in North America to highlight and support Black-owned businesses. SAP employees will nominate businesses to be featured in this campaign.
Key Concepts: Spotlight Black Businesses is a component of SAP’s Brand Voice - Non-Product. It is a program that seeks to highlight and promote Black-owned businesses, entrepreneurs, and organizations. The program provides resources and support to help these businesses succeed and grow. How to Use It: Businesses can apply to be featured in the Spotlight Black Businesses program. Once accepted, they will receive access to resources such as marketing materials, mentorship, and networking opportunities. They will also be featured in SAP’s online channels and publications. Tips & Tricks: When applying for the Spotlight Black Businesses program, make sure to provide as much information as possible about your business. This will help SAP better understand your business and determine if you are a good fit for the program. Related Information: For more information about the Spotlight Black Businesses program, visit the SAP website at https://www.sap.com/spotlightblackbusinesses.html. You can also follow SAP on social media for updates on the program and other initiatives related to diversity and inclusion.
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